Allure ISOCORE Vinyl Plank Flooring: How Does It Compare?

As a flooring manufacturer, we take extreme pride in creating amazing flooring products that perfectly fit the needs of our customers.  Our latest innovation, Allure ISOCORE vinyl plank flooring, is one such creation that we are seriously proud of.  To ensure that our DIYers can make an informed decision when they tackle their next flooring project, we’d like to share some key features of three of our flooring products.  It may be a biased statement, but we think each of these floors truly rock!  But today, we are especially excited to tell you about the innovative features of our new Allure ISOCORE vinyl plank flooring compared to our other great product.  We’ll start with our GripStrip product:

Allure Resilient Vinyl Plank Flooring

allure gripstrip

TrafficMASTER Allure Resilient Vinyl Plank Flooring in “Alpine Elm.”

TrafficMASTER Allure is the ultimate “do it yourself” flooring. By incorporating the use of our patented GripStrip installation technology, there are no messy adhesives or glues needed to add beautiful flooring to your latest project.  With GripStrip, each tile/plank secures to each other, not your sub-floor!  It’s free floating and water-resistant. No underlayment is necessary and Allure is quiet and warm under foot.  Love this look? Get it here. 


Allure Ultra Plank

allure Ultra

TrafficMASTER Allure Ultra in “Aspen Oak White.”

Allure Ultra gives you the richness and deep texture of hardwood flooring with luxurious embossing for a gorgeous look and feel.  Dramatic planks and tiles are quiet under foot, easy to maintain and offer state-of-the-art CLIC® installation technology.  Allure Ultra’s simple angle-slide-lock installation system allows for easier, no-glue installation – saving time, effort and money.  Add a commercial-grade wear layer with a ceramic bead coating and Allure Ultra gives  superior durability that can stand up to heavy traffic at home or in your office.  And it’s waterproof (*Note, it’s not a water-proofer though). With Allure Ultra, you can quickly and beautifully transform any room in your home!  Get the “Aspen Oak White”   look here. 

Allure ISOCORE Vinyl Plank Flooring

Allure ISOCORE vinyl plank flooring

allure ISOCORE vinyl plank flooring

Allure ISOCORE Vinyl Plank Flooring in “Normandy Oak Taupe.”

Allure ISOCORE showcases the latest and greatest technology available for vinyl plank flooring.  The engineering team worked tirelessly to perfect the closed-cell foamed PVC core that delivers rigidity and strength, yet is lightweight and easy to handle and install. With simple drop-and-lock installation, getting Allure ISOCORE vinyl plank flooring in your home is a breeze.  Allure ISOCORE is 100% waterproof.  This means that it can be installed in just about every room in your home – laundry room, bathroom, kitchen, mud room, basement, you name it!  What’s even better is that Allure ISOCORE vinyl plank flooring can be installed over most existing surfaces including tile, wood, concrete and vinyl.  Allure ISOCORE also features pre-attached underlayment, which minimizes sound and enhances warmth and comfort underfoot. To keep your new flooring looking beautiful, we’ve treated Allure ISOCORE with Ultra-Fresh to help inhibit the growth of odor and stain-causing mold and mildew, keeping your flooring beautiful, longer.  Did we mention that Allure ISOCORE also features some of the most jaw-dropping styles we have ever created?  Love the look of Allure ISOCORE in “Normandy Oak Taupe?” Get it here. You can also click here to see more styles (*USA ONLY).    

Located in Canada? See available Allure ISOCORE flooring in your area here!

Have Questions?

Be sure to contact your local Home Depot representative if you have any questions about your Allure ISOCORE vinyl plank flooring, or you can give us a call at 1-866-843-8453.  Also, don’t forget to visit our “Support Center” and live chat at:

Download the Allure ISOCORE installation manual here:


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